Good taste, is no waste! That’s the slogan of the concept REJECTED, a mobile shop. REJECTED is the brand around a mobile salad bar. The Salads will be made of rejected fruit and vegetables. The food is rejected from the supermarkets only because the fruit and vegetables are not beautiful or regular enough. The taste is still good and fresh, and by cutting the food for salads, it can be sold perfectly. The vegetables in the shop are ordered on color. The packaging will be made of eatable paper. Ricky Kloosterman designed the concept around REJECTED the shop, but also the photo campaign and the marketing story around REJECTED.
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